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Robert Hemsley

Microsoft Commercial Lead & CSP Licensing Expert

Hi, I’m Rob. I turn Microsoft complexity into commercial clarity.

As the Microsoft Commercial Lead at Telefónica Tech, I bring over 12 years of experience to help organizations navigate the Microsoft ecosystem. From licensing and CSP strategy to Azure and Copilot for M365, I simplify cloud decision-making so you can maximize the value of your technology investments.

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Robert Hemsley
FocusLicensing / CSP / Copilot / Azure
Telefónica Tech
01Latest blogs

From the blog

All blogs
01Licensing
Business analyst reviewing subscription costs with a laptop, budget papers and calculator

Microsoft Licensing Insights: Are You Overpaying for Microsoft 365?

Practical checks to uncover unused licences, review user requirements, and get more value from your Microsoft 365 investment.

~6 min read (estimated)
02Copilot & M365
Technology professional monitoring AI usage on a blue-lit display

Microsoft Licensing Insights: What You Need To Know About Copilot Consumption and Metered Charging

Understand the difference between Copilot licences and usage-based charging, how Copilot Credits work, and how to manage AI consumption at scale.

~5 min read (estimated)
03Copilot & M365
Original cover for Microsoft 365 E7: Powering the Next Phase of Enterprise AI

Microsoft 365 E7: Powering the Next Phase of Enterprise AI

A look at where Microsoft 365 E7 sits in the enterprise suite story, and what it signals for how AI capability is packaged and sold.

~6 min read (estimated)
04Pricing
Original cover for Microsoft price increases effective 1 July 2026

Microsoft Price Increases Effective 1 July 2026: Not Just a Price Rise, But a Feature Upgrade

The headline is the price change. The more useful conversation is what customers get for it, and how to plan renewals around the date.

~5 min read (estimated)
05CSP
Rob discussing Telefónica Tech's CSP offering

Video: Why Telefónica Tech for CSP

A short video on what a Cloud Solution Provider partner should actually bring to the table, and how Telefónica Tech approaches it.

~3 min watch (estimated)
06EA & CSP
Original cover for Microsoft Enterprise Agreement pricing changes and CSP renewal strategy

Microsoft Enterprise Agreement Pricing Changes 2025: CSP vs EA Renewal Strategy

What the removal of tiered EA discounts means for renewal costs, and how CSP compares as an alternative purchasing model.

~4 min read (estimated)
07Licensing
Original cover for best practices in renewing Microsoft licensing agreements

Best Practices for Renewing Your Microsoft Licensing Agreements

Practical steps for a well-planned renewal, from reviewing licence usage and your server estate to comparing agreements and incentives.

~4 min read (estimated)
08Pricing
Original cover for Microsoft's December pricing and billing updates

Key Microsoft Updates for December: Pricing and Billing Changes

A December 2024 overview of GBP pricing reductions, monthly billing premiums, Teams Phone pricing, and Copilot billing options.

~3 min read (estimated)
09EA & CSP
Original cover for Microsoft EA renewals ending in 2025

Microsoft EA Renewals Ending in 2025: What to Know

An overview of the changes affecting some cloud Enterprise Agreement renewals in 2025, and the MCA-E and CSP options available.

~3 min read (estimated)
02Tools

Windows Server Core Licensing Calculator

Physical cores, 2-core packs, Standard versus Datacenter and VM stacking, in a few seconds.

8 per processor min16 per server min2-core packsVM stacking
Open calculator

Microsoft Licensing Challenge

A speed-scored quiz for testing what you really know about Microsoft licensing.

Take the challenge